So Twitter has gained its first election scalp on Day 4 of the contest.
Labour candidate for Moray Stuart MacLennan has been sacked by the party after a series of obscene tweets.
He was originally backed by Scotland secretary Jim Murphy, but in an about-turn the party said it would have to sack him after the "totally unacceptable" language used.
Opponents stumbling upon his Twitter page found a goldmine of offensive and politically incorrect comments and just plain swearing.
It left an embarrassed Gordon Brown heading for Scotland with little alternative but to fire him
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