Streamed TV is becoming more mainstream in the UK with the use of online streaming services such as BBC iplayer, ITV iplayer or 4oD on the rise, particularly among younger people, according to the latest KPMG Media & Entertainment Barometer.
Among streaming services offered in the UK, BBC iPlayer currently has the highest level of awareness with nine in ten people having heard of the online streaming service, followed by ITV player and LoveFilm.
The Barometer which surveys UK consumers every six months on media consumption trends also reveals that people are increasingly willing to pay for services. 64 percent of respondents said they would pay for films online compared to 60 percent in March 2011.
Appetite to pay for TV has also been creeping up, from 27 percent in September 2010, to 28 percent in March 2011 to 30 percent by October 2011. Among those who are or would consider becoming a paid subscriber, film, music and TV is the preferred type of content that consumers are or would be willing to pay for.
Meanwhile the usage of traditional media continues to fall.
The majority of respondents said they prefer the use of “traditional media” such as reading physical books or watching TV; however the consumption of traditional media continues to be on the decline ith the exception of watching TV.
In contrast, online newspapers and magazines as well as digital books are becoming increasingly popular, a trend that appears to be driven by the expanding tablet and eReader market.
More than half of respondents said they had read online newspapers in the last month compared to 40% six months ago and 14% said they had read digital books compared to 8% six months ago. Increases in social media usage are also apparent along with online music streaming and downloads.
However, money spent on both traditional and new media has remained stable.
Consumers will spend most on eBooks and music download within new media activities; most likely because these are the most expensive to access compared to streaming music/TV, which at the moment tend to be free via online services.
David Elms, Head of Media at KPMG said on the results of the survey:
“We continue to see mobile media as an attractive means to monetise content, given the continuing rise in the uptake of smartphones, tablets and eReaders. Whilst consumers continue to embrace new media at a rapid pace, a “mixed ecology” persists, with a majority still enjoying traditional media such as reading books or watching TV.”
Showing posts with label future of journalism. Show all posts
Showing posts with label future of journalism. Show all posts
Monday, 23 January 2012
Tuesday, 10 January 2012
Guardian's live Countdown blog-digital journalism in danger of being a parody of itself
The live blog on the Guardian website yesterday attracted a fair amount of criticism across the journalistic twittersphere.
The Guardian had decided in its infinite wisdom that Nick Hewer taking over hosting duties at Countdown was such a significant event that it required a live commentary.
But has digital reporting taken a step too far?
Now I applaud many things that the Guardian does as many readers of this blog and those that follow my twitter stream know.
However the danger to me is that the organisation,and it is not on its own, is being slowly taken over by the good intentions of journalists who have been schooled in the idea that the many tools of this digital age are the salvation of the profession whilst forgetting who they are actually trying to connect with.
Yes,live blogging as one such too has demonstrated its usefulness but yesterday's choice of event to me endangers it to being a parody of itself.
As a tongue in cheek Mike Rawlins of Talk about local tweeted to me earlier on the very subject
" Next time I see a live blog like that I think I'll live blog the live blog, hopefully someone will live tweet the....."
There is a danger that journalism and journalists spend far too much time navel gazing and forget whom their real audience is,Ready to jump on tweet and blog about about what they consider the next best thing which will come to their salvation,be it data journalism,geotagging,cover it live and whatever the next dreamed up hashtag will be(anyone remember Quora which was going to solve all our problems?)
Meanwhile the Leveson enquiry continues to rumble on.In much the same way as the Countdown blog,it is in danger of becoming a navel gazing exercise.Covered in depth by the Guardian and the Independent,I speculate on whether anyone outside the profession is really that interested in its outcome.
Indeed by the time it reports,the heady days of last summer when we actually thought the world was going to change will be long forgotten to be replaced by,well who knows?
So as I prepare to live blog my expedition to the kitchen to make a cup of tea and some toast,here is an appeal to some in the journalism community-get real please.
The Guardian had decided in its infinite wisdom that Nick Hewer taking over hosting duties at Countdown was such a significant event that it required a live commentary.
But has digital reporting taken a step too far?
Now I applaud many things that the Guardian does as many readers of this blog and those that follow my twitter stream know.
However the danger to me is that the organisation,and it is not on its own, is being slowly taken over by the good intentions of journalists who have been schooled in the idea that the many tools of this digital age are the salvation of the profession whilst forgetting who they are actually trying to connect with.
Yes,live blogging as one such too has demonstrated its usefulness but yesterday's choice of event to me endangers it to being a parody of itself.
As a tongue in cheek Mike Rawlins of Talk about local tweeted to me earlier on the very subject
" Next time I see a live blog like that I think I'll live blog the live blog, hopefully someone will live tweet the....."
There is a danger that journalism and journalists spend far too much time navel gazing and forget whom their real audience is,Ready to jump on tweet and blog about about what they consider the next best thing which will come to their salvation,be it data journalism,geotagging,cover it live and whatever the next dreamed up hashtag will be(anyone remember Quora which was going to solve all our problems?)
Meanwhile the Leveson enquiry continues to rumble on.In much the same way as the Countdown blog,it is in danger of becoming a navel gazing exercise.Covered in depth by the Guardian and the Independent,I speculate on whether anyone outside the profession is really that interested in its outcome.
Indeed by the time it reports,the heady days of last summer when we actually thought the world was going to change will be long forgotten to be replaced by,well who knows?
So as I prepare to live blog my expedition to the kitchen to make a cup of tea and some toast,here is an appeal to some in the journalism community-get real please.
Thursday, 5 January 2012
Shirky-Paywalls,newspapers,customers and the elephant in the room,how to make money
It has been doing the rounds of the journalism "twitterati" this morning but I make no apologies for writing about
Internet guru Clay Shirky's piece on his blog where he asks whether it is about time that newspapers finally drop the idea of treating all news as a product, and all readers as customers.
As he points out,the model that insists that it is only a matter of time before we all have to pay for content is flawed
(Of course exactly how many people read adverts is another pert point but advertisers insist on clinging to the old models of page impressions = sales ignoring the trends in the this new social media connected world.).
Anyway I digress from Shirky's argument in which he says that paywalls held out the possibility, however illusory, that if all readers could be treated as customers, the organization wouldn’t have to pay much attention to them, except in aggregate.
A valid point and he continues
Internet guru Clay Shirky's piece on his blog where he asks whether it is about time that newspapers finally drop the idea of treating all news as a product, and all readers as customers.
As he points out,the model that insists that it is only a matter of time before we all have to pay for content is flawed
Commercial radio is ad-supported because no one could figure out a way to restrict access to radio waves; cable TV collects revenues because someone figured out a way to restrict access to co-axial cables. The logic of the internet is that everyone pays for the infrastructure, then everyone gets to use it. This is obviously incompatible with print economics, but oddly, the industry’s faith in ‘every reader a customer’ has been largely unshaken by newspapers’ own lived experience of the move to the web.Thus he adds
The easy part of treating digital news as a product is getting money from 2% of your audience. The hard part is losing 98% of your advertising base.But actually the problem in this connected world,at least in the old model is that page views = revenue streams and newspapers have begun to find out just how few people read the reports of council meetings and planning committees whilst the trivia stories hit the right notes for advertisers.
(Of course exactly how many people read adverts is another pert point but advertisers insist on clinging to the old models of page impressions = sales ignoring the trends in the this new social media connected world.).
Anyway I digress from Shirky's argument in which he says that paywalls held out the possibility, however illusory, that if all readers could be treated as customers, the organization wouldn’t have to pay much attention to them, except in aggregate.
A valid point and he continues
When a paper abandons the standard paywall strategy, it gives up on selling news as a simple transaction. Instead, it must also appeal to its readers’ non-financial and non-transactional motivations: loyalty, gratitude, dedication to the mission, a sense of identification with the paper, an urge to preserve it as an institution rather than a business.As for the future,as I have written before,we are but a short way down the line of disruption that the internet has given to the mass media model. The model that we end up with may be something that at the moment we cannot comprehend as we try to amend the old version with stick on digital add ons.
It will take time for the economic weight of those users to affect the organizational form of the paper, but slowly slowly, form follows funding. For the moment at least, the most promising experiment in user support means forgoing mass in favor of passion; this may be the year where we see how papers figure out how to reward the people most committed to their long-term survival.
Tuesday, 3 January 2012
Crunch time for over 100 Italian papers
A worrying report from today's FT which says that over 100 newspapers in Italy face closure as the country gets to grips with tightening its fiscal budget.
According to the report the cuts in newspaper subsidies, from €170m in total to €53m budgeted for next year, were ordered by the previous government of Silvio Berlusconi,and confirmed by Mr Monti’s administration, which took office last month.
Other notable titles facing the chop include adds the report,L’Unita, the former communist party daily founded by Antonio Gramsci in 1924; Il Manifesto, an independent leftwing paper since 1969 and Avvenire, a popular Catholic daily.
According to the report the cuts in newspaper subsidies, from €170m in total to €53m budgeted for next year, were ordered by the previous government of Silvio Berlusconi,and confirmed by Mr Monti’s administration, which took office last month.
Other notable titles facing the chop include adds the report,L’Unita, the former communist party daily founded by Antonio Gramsci in 1924; Il Manifesto, an independent leftwing paper since 1969 and Avvenire, a popular Catholic daily.
Friday, 25 November 2011
So who really does buy and read newspapers?-we need to know
After this weeks earlier revelations that journalism students at UCLAN don't read newspapers,although sources tell me not to read too much into that headline,
I put out a call to see if anyone had done any empirical research into our newspaper habits in the UK.
Nobody has yet got back to me but I picked up this study from the US courtesy of Paul Wiggins on a recent publication in the US.
Two researchers traveled 31,000 miles and visited 50 states to find who really needs newspapers.
And what they found was despite the fact that online news consumption has mushroomed, with no signs of diminishing,the hard-copy newspaper is far from yesterday’s news.
"we did not encounter dying newspapers ensconced in hospice.” said one of the study's authors,Paul Steinle, a former United Press International president and broadcast journalist.,
Now with all the diminishing pot of funding in this country being poured into data journalism and digital story telling,perhaps a small pot could be found to help understand in the UK exactly what their audience is and what their audience wants.
It might help the industry a bit more
Any takers?
I put out a call to see if anyone had done any empirical research into our newspaper habits in the UK.
Nobody has yet got back to me but I picked up this study from the US courtesy of Paul Wiggins on a recent publication in the US.
Two researchers traveled 31,000 miles and visited 50 states to find who really needs newspapers.
And what they found was despite the fact that online news consumption has mushroomed, with no signs of diminishing,the hard-copy newspaper is far from yesterday’s news.
"we did not encounter dying newspapers ensconced in hospice.” said one of the study's authors,Paul Steinle, a former United Press International president and broadcast journalist.,
Now with all the diminishing pot of funding in this country being poured into data journalism and digital story telling,perhaps a small pot could be found to help understand in the UK exactly what their audience is and what their audience wants.
It might help the industry a bit more
Any takers?
Monday, 7 November 2011
Lords to explore investigative journalism
The House of Lords will be discussing the future of investigative journalism tomorrow.
Its Communications Committee will question experts from universities and journalistic institutes about the importance of newspapers, the role of journalists and the concept of investigative journalism.
Those being brought to the house are Iain Overton, Managing Editor of the Bureau for Investigative Journalism,Dominic Cooper, General Secretary of the Chartered Institute for Journalists and Martin Moore, Director of the Media Standards Trust.
The session will focus on issues including the role of local newspapers within the field of investigative journalism, the financial pressures that newspapers face and how social media has changed the process of investigative journalism.
Its Communications Committee will question experts from universities and journalistic institutes about the importance of newspapers, the role of journalists and the concept of investigative journalism.
Those being brought to the house are Iain Overton, Managing Editor of the Bureau for Investigative Journalism,Dominic Cooper, General Secretary of the Chartered Institute for Journalists and Martin Moore, Director of the Media Standards Trust.
The session will focus on issues including the role of local newspapers within the field of investigative journalism, the financial pressures that newspapers face and how social media has changed the process of investigative journalism.
Monday, 10 October 2011
Networked journalism gone mad or the future as the Guardian unveils its latest digital idea
The Guardian's leap from being into its all digital future continues unabatted with its announcement that it plans to make parts of the daily newslist available in a new blog and encourage readers to get in touch via Twitter to crowdsource which stories it should follow up.
Obviously says Dan Roberts announcing the move yesterday evening,
Some will say that this is the concept of networked journalism gone mad,others that it is the only way that journalism will survive in this ever connected world.
What this crowdsourcing exercise does is further blur the lines between the journalism profession and the general public,contributing further to the loss of value of content.
We have seen some bold moves by the Guardian in recent times,often it seems led by "digital journalists" who have no concept of the business model that they are unleashing.
It's a brave move and let's hope it isn't just another initiative that will get the plug pulled on it after a few months.
Obviously says Dan Roberts announcing the move yesterday evening,
we're not planning to list all our exclusives or embargoed content and we'll also have to be careful not to say anything legally sensitive or unsubstantiated. Nonetheless, we think there are lots of routine things that we list every day which might provoke interesting responses from readers: everything from upcoming press conferences, to stories we need help uncovering. If readers can see that we've got a reporter looking into the police killing of someone with a Taser – to use a recent example – they might be able to direct us to other recent deaths or the definitive report on their safety risks
Some will say that this is the concept of networked journalism gone mad,others that it is the only way that journalism will survive in this ever connected world.
What this crowdsourcing exercise does is further blur the lines between the journalism profession and the general public,contributing further to the loss of value of content.
We have seen some bold moves by the Guardian in recent times,often it seems led by "digital journalists" who have no concept of the business model that they are unleashing.
It's a brave move and let's hope it isn't just another initiative that will get the plug pulled on it after a few months.
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