The government has luanched a new hard-hitting advertising campaign to urge people to make a potentially life-saving move when they change their clocks on the weekend of 29/30 October,by taking a moment to test their smoke alarm too.
The Fire kills campaign aims to use the the twice-yearly clock change to remind people to ensure the safety of themselves and their loved ones by keeping their smoke alarm in the same working order.
According to the government you're more than four times as likely to die in a fire if your smoke alarm is not working.
In 2010-11, there were over 36,000 accidental fires in the home, resulting in 246 fatalities and more than 7,000 casualties. The Fire Kills Campaign hopes that by adding this simple smoke alarm check to people's clock-change routine, many more lives will be saved.
Launching the campaign,Fire Minister Bob Neill said:
"Everyone soon notices when a clock stops ticking, but it's more difficult to be sure that your smoke alarm is still in working order. The only way to make sure is through regular testing.When the campaign began in 1988 only 9 per cent of homes had a smoke alarm - now that figure is 86 per cent. But having a smoke alarm is not enough - it must be kept in working order to save your life.