According to Travelmole it has
today appointed a customer care manager to lead a new European unit to support registered business owners and managers, who will be given a dedicated phone number.
Hoteliers who believe users have posted unfair or defamatory comments on the site will be able to call the number to complain. Accommodation owners who have been 'red flagged' by TripAdvisor for allegedly posting favourable reviews of their own properties will also be able to use the direct line.
In addition, says the report,
In a further attempt to stave off mounting criticism of its review site, TripAdvisor is inviting acommodation owners to learn more about the organisation and online reputation management. There will be an event in Liverpool on November 15 and in Exeter on November 17.