Monday 3 October 2011

No rebirth of a News of the World?

Since the unfortunate demise of the News of the World earlier this summer,there has been much speculation over whether there will be room for a new Snday to launch.

Media guru Roy Greenslade ruminates over the issue in his latest blog on the Guardian media site writing that in a few short months the gap has closed with many NOTW readers moving to the Mirror or the Star but more importantly that many people took the paper as a second option along with titles such as the Sunday Times or the Mail on Sunday.

So the gap is maybe no longer there? As Greenslade says

It would be counter-productive to produce an NoW lookalike. In this immediate post-hacking climate, that journalistic model - based on intrusive content and employing the dark arts to achieve it - cannot hope to prosper.
Then again, a paper based around PR-generated, non-intrusive celebrity content is surely a non-starter. A weekly newsprint celebrity vehicle cannot compete with the glossy magazines, such as Hello! and OK!


But maybe the point is that the newspaper market is dying,especially it seems on a Sunday.

Media historians may look back at this summer's events and decide that the NOTW closure was the final nail in the coffin for the Sunday newspaper market

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