David Cameron has a wider problem with novelty wearing off. For much of the time that he has been the Tory frontman, he has won plaudits simply by appearing to be a different kind of Conservative leader: telegenic and charming where Michael Howard was not, taken seriously as Iain Duncan Smith was not, looking like a winner in a way William Hague never could. He also prospered by not being Gordon Brown. For a long while, it looked like that would be enough to smoothly tide him into Downing Street.
Andrew Rawnsley in the Observer who believes that the Tories may have reached the limits of their strategy
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