I have been casting a eye over the Indian Premier Cricket league being broadcast on ITV4 over the past couple of weeks.Not the best of coverage but nevertheless it captures the excitement of what is the richest competition in the world.
Today two new franchises were announced for the 2011 season to be based in Cochin and Pune at a cost of $330 and $370m respectively.
Those figures show just how much the value of the brand has gone up.Three years ago the intial franchises were sold for between $112m and $67m.
Today what was then the most expensive the Mumbai franchise wuld probably cost three times that.
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