In an article entitled Could there be wife on Marr's (brilliant pun by the way) Herson argues that
Politicians with public relations difficulties have a tendency to play the family card and Gordon Brown has proven no exception to that rule. From her first notable ‘solo’ appearance in the Glenrothes by-election to her warm-up act at two party conferences, Sarah Brown's profile in party activities has increased while her husband’s ratings have languished.
What this could mean speculates the author is that one potential advantage
to Labour in giving Sarah Brown a more prominent role and that’s as a human shield. During election campaigns, politicians can get ‘ambushed’ by members of the public asking awkward and unexpected questions or sounding off on subjects that are difficult to adequately respond to. In such circumstances, having his wife at his side may both lessen the force of the initial verbal volley and improve and widen the options for responding. Replying with a set of statistics is rarely the best answer.
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