Friday, 24 April 2009

The Brown news sandwich

There is a great piece on Bloomberg about Gordon Brown's temper.

The prime minister, 58, has hurled pens and even a stapler at aides, according to one; he says he once saw the leader of Britain’s 61 million people shove a laser printer off a desk in a rage. Another aide was warned to watch out for “flying Nokias” when he joined Brown’s team.


And apparently aids to the Prime Minister have developed a strategy for dealing with his mood swings.

It is called a news sandwich

first telling the prime minister about a recent piece of good coverage before delivering bad news, and then moving quickly to tell him about something good coming soon.


Ht-Coffee House

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