The party have been in danger of being left behind in the blogosphere with the seeming success of Conservative Home and independent Tory bloggers such as Iain Dale.
According to the Guardian
Labour is fighting back in the battle of the blogs, with a new website to be launched this week aimed at sparking an online debate among what it calls "Labour-minded" people over thinking inside the movement. It forms part of Labour plans to "take the fight to the web", with ministers fielding questions in online forums, such as the price comparison website moneysupermarket.com and "virals" - internet spoofs designed to be emailed between friends - increasingly sitting alongside conventional party political broadcasts.
It remains to be seen whether Draper's site will emulate the success of the Tory Internet contributions.The site is to be run Independently of the party and by all accounts on a shoestring
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