Why Labour must get off the starting blocks for new media

Guido has an intetesting insight into the Labour parties problems in getting a blog going that will rival Conservative home.

He reports that

Tomorrow morning Derek Draper is convening a "New Media Breakfast" meeting with dozens of Labour bloggers and New Media types to hear from Blue State Digital how Labour can use the internet to win the next election. Blue State Digital are the people that did Obama's online stuff - rather well.

This is going to become an issue for the party.The Tories have certainly got the upper hand in the new media stakes.Besides the Conservative Home site,David Cameron is making use of twitter and the likes of Iain Dale and John Redwood are widely read.

Labour needs to get its cat into gear fairly quickly.Whether Mr Draper is the person to do it is another matter