Barnet gets a nudge

So now the nudge principle is being tested out on the population.

The word of the moment thought to be high on the list of Cameron think is being trialled in Barnet of all places.This morning's Guardian reports that

Tory-run council has been given £100,000 by the Department for Communities and Local Government to experiment with ways of encouraging people to reduce litter, recycle and lower carbon emissions.

by according to Ed Gillespie, of communications firm Futerra which is designing the pilots

"One way of boosting recycling might be to offer top recyclers smaller bins to demonstrate they have reduced their waste. It gives people an aspiration to throw less away." It also suggested handing out free energy meters to show people their exact usage. He said: "It can make people slightly obsessive about turning things off."