Hello who is there......It's Gordon calling

A story doing the rounds at the moment courtesy of PR week is that Gordon Brown is cold calling indivuals that have wriiten or emailed him

It reports

The initiative is said to be the brainchild of Downing Street chief of strategy Stephen Carter and is intended to 'humanise' the Prime Minister as his popularity continues to wane.
'Carter thought it was a good idea to have Brown call people personally,' said one insider. 'Carter will choose a letter or email at random, have one of his team at Number 10 prepare a res­ponse, then get Brown to call.'

Downing Street is denying all knowledge of the story and says every word is a myth.